UGO APP
01/
PROJECT OVERVIEW
The Universidad Autónoma del Perú sought to connect underprivileged individuals with emerging fields like UX Design and Web Development. To address this, they enlisted our help in creating UGO, an app that facilitates knowledge sharing between learners and professionals. UGO enables users to connect with professionals who are willing to impart their expertise, empowering individuals to learn and explore new disciplines.
Role
Senior Visual Designer
Duration
Until Today
Year
2020
TEAM/
Luis Fernando · Product Manager
Akshan Ish · IDEO Partner
Barbara Franz · IDEO Partner
Caroll Aguilar · UX Lead
Alonso Castillo · UX Designer
Jean Carlo · Visual Designer
02/
MY ROLE
As the Visual Design Lead in this project, my mission was to collaborate with IDEO partners, the University and UX designers to generate ideas and translate them into a visual language that resonated with the target audience. Additionally, I was responsible for creating prototypes, animations, and illustrations to bring the project to life.
03/
DESIGN PROCESS
We implemented the Google Design Sprint methodology to bring the UGO idea to life. Each week, we conducted rapid prototyping sessions to test and iterate with real users, aiming to find the most suitable solution. This iterative approach allowed us to gather valuable feedback and make informed design decisions, ensuring that UGO met the needs and expectations of its intended users.
THE BRIEF/
UGO was conceived as an app with the mission to connect people seeking to learn new disciplines and those willing to share their knowledge. Designed for a wide age range and diverse economic backgrounds, UGO serves as an accessible platform that facilitates the transfer of knowledge and fosters a community of learning.
THE SOLUTIONS/
We encountered technical and economic challenges while implementing the model. Inspired by Tesla's approach, we pivoted the app's direction towards targeting individuals with higher incomes initially, with the goal of expanding gradually to serve a broader audience. This change allowed us to explore opportunities for future sponsorship and support from financially capable users to benefit those with limited resources.
VISUAL DESIGN/
The visual language we developed for the app aimed to be modern, vibrant, and energetic. Our goal was to create a motivating and welcoming experience for both students and teachers. In essence, we sought to achieve a design that was simple, elegant, and dynamic, capturing attention and engaging users throughout their interaction with the app.
MOTION DESIGN/
I am a seasoned digital designer with over 10 years of experience in the field. Passionate and driven, I am always seeking new challenges and opportunities to grow and share my knowledge. My goal is to create beautiful websites that deliver exceptional user experiences.
EMAIL/
To check your email, a gorgeous mailbox appears.
CONFIRMATION/
For any confirmation, a checkmark.
NOTIFICATION/
When you get a notification, the bell rings.
AGENDA/
Write down the event day in your agenda.
CREDITS/
Are coins and credits the same thing?
PROTOTYPING/
An essential part of working with Google Design Systems is prototyping. Depending on the hypothesis we wanted to validate, we created different types of prototypes. Towards the end, we developed two advanced concepts to test the final idea and prepare it for production.
PRINCIPLE/
Thanks to principle we effortlessly transformed our ideas into interactive prototypes, delivering a realistic and immersive experience for user testing and validation.
FRAMER/
I am a seasoned digital designer with over 10 years of experience in the field. Passionate and driven, I am always seeking new challenges
04/
CHALLENGE & SOLUTIONS
The greatest challenge we faced was generating ideas upon ideas and validating them. Sometimes it felt like we were running out of ideas, regardless of the team's expertise. Pushing our brains to the limit every day was the most challenging part. However, thanks to the methodology we employed and the quality of our team, we were able to push this idea forward and transform it into reality.
05/
LEARNINGS
Through this project, I have learned the invaluable skill of adapting perspectives, ideas, and directions to evolve the initial concept. Collaborating closely with IDEO partners and the University's education experts, I embraced their methodologies to drive the project towards desired outcomes. This experience has been a powerful source of motivation and growth for me.
© 2023 - Photos are from Unsplash
