SECTOR 7
01/
PROJECT OVERVIEW
The IBM marketing department realized that the decision-makers for server purchases were not always the IT departments of companies. Often, the final decision came from management or higher-level executives. To bridge this gap and help them understand the unique advantages of IBM servers, we created a dynamic website that presented the information in a simple and accessible manner, using a friendly tone of voice.
Role
Art Director
Duration
8 Months
Year
2010
TEAM/
Jean Carlo · Creative Director
Agustin Villar · Visual Developer Lead
Video Reel by Enigmind
02/
MY ROLE
As a small company with only 6 team members, I had to wear multiple hats and take on various responsibilities for this project. I was involved in everything from conceptualizing the project alongside the Creative Director and agency owner to 3D modeling and animations. I also handled the design of different laboratories and components for each experiment. Additionally, I was responsible for exporting an asset library for the developer to use in ActionScript. Yes, that's right, in Flash!
03/
DESIGN PROCESS
We began by creating a concept that would effectively highlight the strengths of IBM servers. We then applied this concept to each distinctive feature, crafting simple and dynamic experiments to clearly demonstrate why choosing an IBM server was the right decision. Our goal was to ensure that everyone easily understood the advantages of IBM servers over others in the market.
THE BRIEF/
When IBM approached us, they had a crucial goal in mind - to create a platform where anyone within a company could easily understand the server's features and its advantages over competitors in the market. They wanted a website that was not only engaging but also easy to comprehend. Additionally, the site needed to serve the IT department, facilitating collective decision-making processes.
THE SOLUTIONS/
We created a laboratory of experiments where users could navigate and explore each experience. Through dynamic and tangible data, they could witness why IBM had the best servers in the market and why it was the right solution for their company. By immersing users in interactive demonstrations, we effectively showcased the unique advantages and capabilities of IBM servers, making it clear why they were the ideal choice.
Concept Sketch by Juan Carlos Prieto
VISUAL DESIGN/
The design aimed to transport users into a world of scientific exploration, creating a visually engaging and cohesive experience that reinforced the laboratory theme throughout the website.
04/
CHALLENGE & SOLUTIONS
As a small team with significant responsibilities, we faced numerous challenges throughout the project. One of the main challenges was the technical aspect, including 3D modeling, animations, and working with Flash. Despite limited resources and the complexity of these tasks, we tackled them head-on with a combination of passion, dedication, and a positive attitude. We leveraged tutorials and embraced a learning mindset to overcome these obstacles and ensure the project's success. Our collective efforts and commitment resulted in highly satisfying outcomes, both technically and creatively.
3D PROCESS/
I immersed myself in learning 3D modeling and animation using Maya for a significant part of the project. The design evolved to match my growing skills in 3D, resulting in a successful outcome.
05/
AWARDS
WOW! Winning the FWA Site of the Day award on March 22nd, 2011 was an absolute highlight and one of the happiest moments of my life. It was a remarkable recognition of the hard work and commitment we poured into the project. The award served as a powerful testament to our team's creativity and innovation, affirming the impact and quality of our work. It was a truly memorable achievement that filled us with immense pride and motivation to continue pushing boundaries in our future endeavors.
06/
LEARNINGS
The effort has its rewards. It was a challenging project to undertake, especially with a small team. However, it undoubtedly stands out as one of the projects where I've experienced significant personal and professional growth. The lessons learned from overcoming obstacles and pushing boundaries have shaped me into a more capable and resilient professional.
© 2023 - Photos are from Unsplash
